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Product Details
Publisher: Wrox
Release date: December 6, 2011
Language: English
Shipping Weight: 1.2 pounds
Number of Pages: 304 pages
ISBN-10: 0470952784 ...
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Product Description
Product Description
A unique behind-the-scenes look at what makes an application succeed in the App Store
With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular—and profitable—application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share… to name a few.
Coverage includes:
• Setting Your Goals, Costs, and Expectations
• Researching the App Store Market
• Knowing Your Customer
• Plotting the Stages of Development
• Guidelines and Expectations for Developing Your App
• Creating Free and Freemium Apps
• Creating Paid and Premium Apps
• Adopting Apple's Approach
• Riding the Social Networking Wave
• Feedback, Maintaining, and Scaling
Open the vault to App Store success with this indispensable guide!From the Back Cover
Your one-stop shop for planning, creating, marketing, and maintaining your applications
It takes more than a great idea to succeed at iPhone and iPad app development.This indispensible guide provides an in-depth look into the perils and potential of the iPhone and iPad app landscape. The Art of the App Store presents tried and tested methods for competitive research, findingyour niche, understanding customer expectations, setting goals and milestones, and managing app development from concept to post-launch. You will find guidelines for developing and pricing your app using the most up-to-date trends, a plan for viral marketing using social networks, metric tracking, taking advantage of feedback, and much more.
The Art of the App Store:
Shows how the App Store has evolved and how to take advantage of the changes
Helps you identify potential costs and decide where to invest your time and money
Analyzes successful and unsuccessful apps, examines existing niches, andshows how to create successful hybrids
Compares the risks and rewards of free, freemium, and premium apps
Explains how to advertise and market your free and lite apps
Offers tried-and-true advice on marketing your apps through social networks
Demonstrates post-launch update strategies to maintain app awareness
Wrox books are crafted to make learning programming languages and technologies easier than you think, providing a structured, tutorial format that will guide you through all the techniques involved.
About the Author
Tyson McCann owns Nth Iterate, a game design and consulting company. As a freelance game design, social media, and user experience consultant, he has worked for major game companies including Sega, 3DO, the Tetris Company, Fisher-Price, and Funcom. His experience includes design and development on multiple iPhone apps, including a top-grossing, multiplayer game that can be found in the App Store Hall of Fame.
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