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Product Details
Publisher: St. Martin's Press
Release date: October 25, 2011
Language: English
Product Dimensions: 9.1 inches x 6 inches x 0.9 inches; 1 pounds
Shipping Weight: 1.05 pounds
Number of Pages: 304 pages ...
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Review
“Torrenzano and Davis blend a compelling narrative, killer anecdotes and page-turning prose into a sober and worrying account of what happens when the darker side of human nature harnesses the connectedness and anonymity of today's web. Their Digital Assassination should be in the hands of anyone who has a good name--or a good business--to protect.” —Mike Hayden, former Director, Central Intelligence Agency; former Director, National Security Agency
“Digital Assassination provides a compass --as well as a road map-- for navigating the potholes, pitfalls and landmines of our new digital world. It is a must read from every CEO and top executive.” —Dick Grasso, former Chairman & Chief Executive Officer, New York Stock Exchange
"Do you have a good reputation? Then be sure to protect it by reading "Digital Assassination" where the authors lay out seven ways you and your company can be irreparably harmed at the speed of a Twitter post. Knowledge is power, so pay heed to the keen and timely advice here."—Charlene Li, Author of Groundswell and Open Leadership, Founder of Altimeter Group
"The Net is a reflection of everything good and bad in society, and as such has a dark side. Everyone and every organization needs to manage their reputation and protect themselves when they go online. That's the critical message of Digital Assassination." —Don Tapscott, best selling author, most recently Grown Up Digital and Macrowikinomics
“Sticks and stones may break your bones, names will ruin your reputation, cost you jobs and contracts, and destroy your career—online they will. Digital Assassination represents an indispensible—and, let it be said, completely engrossing—manual of self-defense.—Peter Robinson, fellow at the Hoover Institution, founder of Ricochet.com, and former speechwriter to President ReaganDigital Assassination is incredibly timely. It unveils Internet attacks by invisible destructive villains, while offering actionable solutions to defend personal reputations and corporate brands.--Michael Jones, Chief Operating Office, Public Broadcasting System (PBS)
Product Description
Two leading reputation experts reveal how the internet is being used to destroy brands, reputations and even lives, and how to fight back.
From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is open to character assassination in the burgeoning realm of digital media.
Two top media experts recount vivid tales of character attacks, provide specific advice on how to counter them, and how to turn the tables on the attackers. Having spent decades preparing for and coping with these issues, Richard Torrenzano and Mark Davis share their secrets on dealing with problems at the top of today’s news.
Torrenzano and Davis also take a step back to look at how the past might inform our future thinking about character assassination, from the slander wars between Thomas Jefferson and Alexander Hamilton, to predictions on what the end of privacy will mean for civilization.
About the Author
RICHARD TORRENZANO is chief executive of The Torrenzano Group, a New York strategic communications and high-stakes issues management firm that helps organizations “take control of how they are perceived.” For almost a decade he was a member of the New York Stock Exchange’s Management and Executive committees. He has managed some of the most visible global corporate crises in our lifetime.
MARK DAVIS is a former White House speechwriter and a senior director of the Washington-based White House Writers Group, where he has consulted with the Defense Advanced Research Projects Agency (DARPA), as well as with some of the nation’s leading telecommunications, information technology and defense-aerospace companies. He is a frequent lecturer, writer and blogger on politics, technology, and the future.Excerpt. © Reprinted by permission. All rights reserved.
Digital Assassination
1:// The Digital Mosh PitON JUNE 5, 1968, for reasons known only to himself, Sirhan Sirhan fired a bullet into the head of Robert F. Kennedy at the Ambassador Hotel in Los Angeles, killing him.In May 2005, a Nashville man, for reasons known only to himself, used Wikipedia to fire a bullet directly into the reputation of John Seigenthaler, former Kennedy aide, civil rights hero, and newspaper publisher, character assassinating him to the core.The Wikipedia entry reported that Seigenthaler: was the assistant to Attorney General Robert Kennedy in the early 1960's. For a brief time, he was thought to have been directly involved in the Kennedy assassinations of both John, and his brother, Bobby. Nothing was ever proven ... . John Seigenthaler moved to the Soviet Union in 1971, and returned to the United States in 1984.
Was the entry correct? Did it matter?It did to Seigenthaler. "At age 78," he later wrote in USA Today, "I thought I was beyond surprise or hurt at any negative said about me. I was wrong. One sentence in the biography was true. I was Robert Kennedy's administrative assistant in the early 1960s. I also was his pallbearer."1Did the entry really harm Seigenthaler?At that time, one of the authors was asked to pen an introduction of Seigenthaler for a speaker at a charitable event. Though not fooled by the Wikipedia entry, the writer took pause, consuming valuable time and attention to sort out the story in advance of the event. There is no telling how many others linked to John Seigenthaler were similarly perplexed ... or actually believed it.The entry sat on Wikipedia's page for 132 days, and was picked up uncritically by two widely used information automatons, Reference. com and Answers.com.For those 132 days, Seigenthaler's character was assassinated--not the man himself, but his reputation, his avatar constructed of words spoken and written. When such an assassination happens, however, more than a shadow self is murdered.Digital assassination can murder opportunity--carefully cultivated brands or businesses, jobs or job offers, celebrity, and personal relationships. Character assassination has led to heartbreak ... and even death by suicide.The world witnessed a vivid example of character assassination in the digital arena on September 22, 2010, when Rutgers University freshman Tyler Clementi jumped from the George Washington Bridge into the Hudson River. Two students had used a webcam to secretly stream on the Internet Clementi's sexual encounter with a man."There might be some people who can take that type of treatment and deal with it, and there might be others, as this young man obviously was, who was much more greatly affected by it," New Jersey governor Chris Christie observed in the aftermath of the tragedy.2Clementi's digital assassination relied on a media that is instantaneous, vivid, works 24/7, has global reach, an eternal memory, and can organize crowds to attack individuals. But we are wrong if we imagine the character attacks the Internet enables are something entirely new.More than half a century before, in the McCarthy era, a group of Republican senators went to a Democratic colleague, Lester C. Hunt of Wyoming, and suggested that the arrest of Hunt's son in a homosexual prostitution sting could be kept quiet if Hunt were to announce his retirement from the Senate. Days later, Hunt sneaked a rifle under his coat into his Senate office and blew out his brains.3
The malevolent can assassinate character, brand, reputation, celebrity, business, or life with emotional violence.
FOR DECADES, Steve Jobs was not just the cofounder of Apple. To millions, he was Apple, the most successful and visible CEO of our generation.Years before Jobs took his most recent medical leave of absence in January 2011, equity market short sellers and other financial vultures tried to exploit Apple's stock by spreading rumors about his long struggle against pancreatic cancer, followed by a liver transplant.Why has Jobs been so important? Apple is a company with a soul, dominating the market by meeting consumer cravings for a fusion of design and functionality--the essence of cool. Jobs and his team certainly know how to excite the 4G spot of millions of technophiles."Design," Jobs purportedly said, "is not just what it looks like and feels like. Design is how it works."The soul of Apple, however, seemed to disappear in the mid-1980s when Steve Jobs was forced to step aside for a soda executive he had recruited. And the soul of Apple, their mojo, reappeared only when Jobs came back.Will there be an Apple after Jobs? By the second decade of the century, Jobs had been at the helm so long, his DNA so instilled in the corporate culture, the company will almost certainly continue being the Apple we have come to know. For years, however, the best way to damage Apple was to try to digitally assassinate Jobs.In 2008, a teenager on CNN's iReport, its "citizen journalism page," reported that Steve Jobs had suffered a heart attack. The result? This teenager's digital attack caused one of the world's best-known brands to lose millions of dollars in stock value within minutes. The traffic of rumors was so thick that Jobs publicly accused hedge funds and short sellers of profiting off Internet rumors about his health.4"Millions of people, from hard-core computer geeks to high-finance Wall Street martini drinkers, hang on every word related to Apple," observed Tom Krazit of CNET News. "Sometimes that can have consequences." 5Like losing millions of dollars in a single day.
The greedy can assassinate your brand, reputation, or stock with the lure of pure fiction propelled by the Internet's instant international reach.
WHEN WILLIAM SHAKESPEARE had Julius Caesar opine about the dangers of men with a "lean and hungry look," the Bard could have been describing James Carville, the political operator and organizing genius behind the successful presidential campaign of Bill Clinton. Carville, who fires deadly innuendos with a vulpine smile, is a good man to have in a foxhole--provided it's your foxhole and he's your man.Needless to say, Carville has made his fair share of enemies in Washington, as has his wife, Mary Matalin, an equally acid-tongued Republican who once worked behind the scenes for both presidents named Bush.Bipartisan couples are not rare in Washington. But pairing two operatives with so many years of back-alley political skulduggery against each other's bosses is exotic, a spectacle as alluring as if Lucrezia Borgia had matched up with Niccolò Machiavelli. Needless to say, the sparks fly between them--sparks of political anger and underlying attraction that makes for great theater. And so Carville and Matalin have become fixtures on television political talk shows.One day it seemed as if the tension between them had spun out of control. The circuits of the nation's political gossip networks overloaded when it was reported that James Carville was arrested after firing a gun into a sofa, plunging a knife into a wall, and physically abusing Mary at the couple's Rockville, Maryland, home. The online story, under the byline of Lee Canular of the Montgomery County Ledger, was aired on a national radio syndicate and was e-mailed back and forth between every politically connected person in both parties.A few facts began to surface. The Carvilles lived in Virginia at that time, not in Maryland. There is no Montgomery County Ledger, nor is there a reporter named Lee Canular--the last name is the same as the French word for hoax. Carville had not been arrested by the Rockville police or any other police for anything. And there is no reason to ask James Carville when he quit beating his wife.6
Unknown people use the Internet for unknown reasons to muddy brands and reputations without fear of a reckoning.
DID YOU KNOW that "Roddy Boyd Sucks It Like He's Paying the Rent"? Or that he left Fortune magazine to "slither into his own unique and arrest-warrant-laden world (that's him, just above the child porn guy.)"?7Roddy Boyd is a journalist whose reporting often appears in Time Warner's Fortune magazine. The person posting this diatribe is not a forty-year-old man in pajamas living in his mother's basement. The man who wrote this message--and many other entries of similar ilk--is Patrick Byrne, former Marshall Scholar (Cambridge), Stanford PhD in philosophy, and CEO of Overstock.com, the Utah-based online retailer represented by the sexy ads with German actress Sabine Ehrenfeld ("It's all about the O"). Overstock is a major player in Internet retail that competes with eBay and Amazon.com.The arrest reference is in a blog linked to the police log in what appears to be from a Greenwich Post article on January 22, 2009. This item refers to Boyd's arrest over a failure to appear in court after a previous arrest for running a light while under a suspended license and allegedly without auto insurance. The reference to child pornography has nothing to do with Boyd, except that the next case listed in the Connecticut police log concerns a man charged with downloading numerous images of child pornography. This apparently was the worst thing that could be found out about Boyd."I am one of only two reporters--the other is my former Fortune magazine colleague Bethany McLean--apparently evil enough in his [Byrne's] eyes to warrant a reference to oral sex and ejaculation in his assessment of our ethics and reporting skills," Boyd drolly blogged on a Slate site.8Byrne has called reporters lapdogs and hedge fund quislings. This CEO accused another reporter of being "on the take, and get[ting] paid off so...
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