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Product Details
Publisher: FT Press
Release date: September 1, 2002
Language: English
Product Dimensions: 9.4 inches x 5.7 inches x 0.6 inches; 13.8 ounces
Shipping Weight: 12 ounces
Number of Pages: 256 pages ...
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Product Description
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Business Innovation and Disruptive Technology: Harnessing the Power of Breakthrough Technology for Competitive Advantage shows you how to profit from the next technological revolution. Nicholas D. Evans explains how to discover powerfully disruptive technologies more quickly, evaluate them more accurately, and implement them more profitably. He presents business-focused introductions to rapidly maturing technologies such as Web services, real-time computing, and P2P, then previews crucial trends like "software as a service," as well as next-generation technologies such as grid computing, electronic tagging, and location-based services.From the Back Cover
Once, new and disruptive technologies were restricted to the reckless-or those with nothing to lose. No more. In an era where agility has become utterly crucial to success, every business must effectively exploit emerging technology. In the wake of the Internet bust, it's far more challenging to identify technologies that offer true business value. But the rewards are enormous—as are the risks of failing to do so, or of making the wrong choices.
In Business Innovation and Disruptive Technology: Harnessing the Power of Breakthrough Technology for Competitive Advantage, Nicholas D. Evans presents a systematic framework for choosing emerging technologies, making investments, limiting risk, measuring ROI, and delivering results. Evans reviews the key drivers of the next wave of business and technical innovation, and reviews key technologies now poised for mass-market adoption. He then assesses long-term technology trends—from "software as a service" to next-generation human-computer interfaces—helping you understand and account for their likely implications.
Look elsewhere for "gee whiz": Business Innovation and Disruptive Technology is relentlessly business-focused, with real case studies, real metrics, and serious strategic guidance. Whether you're an executive, board member, line-of-business leader, strategic planner, technical manager, system architect, investor, entrepreneur, or consultant, you'll find no better guide to achieving competitive advantage via the next wave of disruptive technology—and the waves that will follow in its wake.
* Not "first mover": smart mover Intelligently applying the right technologies to the right challenges * Extending your radar: Detecting disruptive technologies sooner Scanning the horizon for breakthroughs that can transform your business * The new technology adoption lifecycle Why yesterday's approaches to emerging technology are no longer adequate * Leveraging new technology in a "back to basics" era Refocusing new technology investments on the fundamentals: delivering real and enduring value * Next-generation technologies that are ready for prime time Web services, real-time computing, P2P, business process management, m-business, and enterprise security: achieving real ROI right now * Delivering on the promise of the Internet-finally The "missing links" that'll help you realize the productivity gains and cost reductions the Internet promised * The future: It's closer than you think Three, five, ten years out: planning for the revolutions that still lie ahead"Business Innovation and Disruptive Technology sensitizes every functional and general manager, beyond the CIO and CTO, to the importance of keeping abreast of emerging technologies, and not becoming passive after the dot-com busts. Evans' book provides a practical roadmap for the meaningful application of tomorrow's technologies today, to add real corporate value." —Carl Yankowski
Former CEO, Palm and former President, Sony Electronics
"The blurring speed of technology innovation rates requires a robust corporate technology 'radar' for firms to keep up and take advantage of new innovations. Mr. Evans' deep insights and perspectives will provide an extremely useful framework to guide companies as they articulate their technology evaluation processes and translate emerging technologies into bottom line results."Charles J. Marinello
Director, Strategic Planning
Texas Instruments, Inc.
"Today's business landscape is seeded with a growing number and variety of advanced software solutions. No longer can knowing about them be assigned to an IT priesthood alone. Going forward every business will need to learn how to identify and leverage potentially disruptive technologies. The business case for adoption and implementation must be crystal clear even if the technical details remain obscure. Nick Evans' Business Innovation and Disruptive Technology is the very best book I've seen at surveying the categories of emerging solutions on this new landscape and linking their value propositions to strategies for implementation. I highly recommend this book to executives and managers who plan to capitalize on the opportunities ahead."Don Hicks
Professor of Political Economy and Public Policy
University of Texas at Dallas
"Business Innovation and Disruptive Technology provides tremendous insight and structure into the chaotic world of managing the identification and implementation of new technologies in the enterprise." Matthew Bowers
Vice President, New Ventures
Incucomm
Leveraging the next wave of disruptive technology for maximum competitive advantage.
Discover disruptive technologies sooner, evaluate them more accurately, and implement them more profitably
Web services, real-time computing, P2P, business process management, m-business, enterprise security, and much more
Tomorrow's breakthroughs: "software as a service," electronic tagging (RFID), telematics, location-based services, new user interfaces and AI applications, and more
Detailed case studies and realistic metrics from early adopters
Another technological revolution is about to occur. Business Innovation and Disruptive Technology shows you exactly how to profit from it.
Nicholas D. Evans shows how to discover powerfully disruptive technologies more quickly, evaluate them more accurately, and implement them more profitably. He identifies powerful new opportunities for competitive advantage while offering specific recommendations, detailed early-adopter case studies, and realistic metrics.
Evans presents business-focused introductions to Web services, real-time computing, P2P, business process management, m-business, and enterprise security. Next, he previews tomorrow's disruptive technologies-including electronic tagging (RFID), new user interfaces, telematics, location-based services, new AI applications, and tomorrow's #1 megatrend: "software as a service."
For each, Evans reviews scenarios, applications, benefits, risks, strategies, and implementation issues: all you need to know to transform promises into measurable business value.About the Author
NICHOLAS D. EVANS is a Director within the Emerging Technology Solutions practice of one of the world's leading business advisors and systems integrators. A widely recognized e-business consultant, speaker, and author, Evans has published over 100 articles for publications ranging from The Financial Times to Internet Week. His books include Business Agility: Strategies for Gaining Competitive Advantage through Mobile Business Solutions (Prentice Hall PTR).
Evans was formerly National Technical Director for e-business at PricewaterhouseCoopers' Global Software Solutions Center. He co-founded the National Internet Practice for Coopers & Lybrand in 1997. Evans' clients have included 3M, AT&T, Abbott Labs, American Airlines, American Family Insurance, Best Buy, BP Amoco, Compaq, Conoco, First USA, Intel, Johnson & Johnson, Kodak, Major League Baseball, Schering Plough, SunTrust Bank, Texaco, Van Waters and Rogers, and many others.
Evans holds a B.Sc.(Hons) and M.Sc. from Southampton University in England. He is a frequent advisor to the venture capital community and serves on several advisory boards.Excerpt. © Reprinted by permission. All rights reserved.
Introduction
"We ought not be over-anxious to encourage innovation, in case of doubtful improvement, for an old system must ever have two advantages over a new one; it is established and it is understood."
—C.C. Colton
The Case for Emerging and Disruptive Technologies
This book is designed to be a handbook for executives who want to gain the latest insights and strategies for identifying and leveraging emerging and disruptive technologies in the software arena for "back to basics" enterprise value creation, competitive advantage, and increased business agility within their organization.
Traditionally, leverage of emerging technology has been the exclusive domain of businesses that are seen as pioneers and early adopters—not of the mainstream. Mainstream business has historically waited and cautiously observed the results of others before taking the plunge themselves. However, in today's economic and competitive climate, and in light of recent world events which have required increased focus on resiliency and security, it becomes mandatory for mainstream business to rethink its strategy around the exploitation of these emerging and disruptive technologies.
The strategic use of technology within the enterprise is no longer just an issue for the chief information officer (CIO) or chief technology officer (CTO). Business spending on technology is such a large part of corporate capital and ongoing expenditure that all business executives, including the CEO and board members, need to have a clear understanding of how it can be most effectively leveraged and exploited within their organization. This is an increasingly difficult task due to the vacuum that has been created in the technology roadmap after the Internet boom-and-bust cycle of the last several years. What seemed a clear path just a few years or even a few months ago is now a minefield of potential distractions; technologies are looking for business problems to solve like a hammer looking for a nail. Emerging and disruptive technologies that can have a real impact are out there, but they will require a proactive approach on the part of the business in order to identify and implement them. The noise level and risk level are now simply too high to take a passive approach or to implement everything that comes into view for fear of being beaten by the competition.
Today, businesses need to extend their radar, both to protect existing assets and to build for the future by leveraging emerging technology as a growth engine. As this book aims to show, certain emerging and disruptive technologies, in the right combination, can become the strategic weapon for both offense and defense in the business world of the new millennium.
Thus, determining which emerging technologies, beyond the previous wave of e-business applications, have the potential for increasing business productivity and even the productivity of the overall economy is something that is on the minds of many executives. Executives need to know how emerging technology in the enterprise software arena can benefit their business in today's "back-to-basics" environment. They want to know how they can increase shareholder value, increase customer satisfaction and loyalty, increase revenues, improve productivity, and reduce costs. They also need to know which technologies to invest in, where these technologies are heading and how they can be applied to their unique industries and business processes, and how to avoid the many pitfalls along the way. In these times when "back-to-basics" is a corporate mantra, executives also need to ensure that they manage risk and focus on solid return on investment for all information technology (IT) initiatives both on the current radar screen and beyond.
Our Agenda
In this book we approach emerging and disruptive technologies not only as the next business differentiator and source of competitive advantage but also as the next source of solid business value for enterprise operations. We will make recommendations on how to identify and exploit these technologies to design more competitive and agile companies and markets.
The book covers the strategy, process, and technology aspects behind some of today's most promising emerging technologies with a focus on how to achieve real-world results that benefit the top and bottom line for an organization. One of the goals of this book is to help executives maximize their value from these technologies, to reshape their business, not just their business processes. The stakes are a lot higher now than they were in the mid- and late nineties when we saw large investments in enterprise resource planning (ERP) implementations, millennium bug fixes, and dot-com initiatives with arguably less scrutiny on investments than is true today. The packaged applications that have been implemented over the past several years have provided a good first wave of business value, but it is now important for businesses to optimize those investments by adding unique extensions and differentiators. Investments in IT must have a stronger payback in terms of the business value extracted, and it is critical that business and IT executives work even more closely together toward corporate objectives.
Innovations in existing software categories and the emergence of entirely new categories have created tremendous opportunity for businesses to re-engineer and rethink their IT applications and processes. Some of the emerging technologies covered in this book include enterprise software categories such as Web services, peer services, business process management, real-time computing, mobile business, and enterprise security. Additionally, we explore trends and advances in areas such as software as a service, grid computing, computing on demand, devices and sensors, electronic tagging, artificial intelligence, speech technologies, and new forms of visual interfaces. The potential impact of these technologies over the next several years will range from simply reshaping business processes to reshaping entire industries.
Much has been published on the technical details of these emerging technologies, such as Web services, but for the business executive the implications and benefits are unclear, at best.
Collectively, these technologies represent the next generation of the Internet. It is vital that business executives gain an understanding of how they may be applied within their enterprise for competitive advantage. The business must now extend its radar since these emerging and disruptive technologies are the next competitive edge.
Packaged applications can take us only so far. It is this new wave of enabling technologies that will set businesses apart. The challenge is that these technologies do not create the value themselves. It is all about execution—how these technologies are identified, combined, and implemented will be the keys to success. There is also no single "magic bullet"—no one single technology will provide the solution, but their combination will yield tremendous synergies.
Our Approach
Business Innovation and Disruptive Technology begins with an overview of the trends within the enterprise, on both the business and information technology side and within the software industry, that are driving us toward the need to extend the radar. Within the business world, there is increased uncertainty in terms of future growth predictions and the direction of the economy. Businesses are adopting a back-to-basics approach focusing on cost takeout and performance improvement. Information technology departments are increasingly called upon to justify every penny they spend and to do more with less. The software industry is undergoing its own transformation. The software-as-a-service movement, where software is moved to the network for others to subscribe to or rent, is changing the business models for almost all of these companies. It is changing the way that software is planned, designed, constructed, delivered, and maintained. Many emerging infrastructure technologies such as Web services and peer-to-peer computing have enabled new business possibilities in terms of redefining how business value can be delivered or extracted. Many of the technologies have reached a trigger point where they are primed for mass market adoption due to reduced costs and standardization.
Chapter 1 starts with a discussion of the trends within the business and software communities. The book then goes into detail for each of the major emerging and disruptive technology categories that are profiled. Chapters 2 through 7 cover Web services, peer services, real-time computing, business process management, mobile business, and enterprise security, respectively. The descriptions of each of these emerging technologies and critical disciplines are tackled from the business perspective. The book focuses on the business scenarios to which these technologies can be applied and the corresponding benefits that can be realized. Brief technical descriptions of the technologies are included in order to help business leaders understand the underlying infrastructure that is required to be put into place and the conceptual models around how the software interacts. The book then goes on to provide industry examples of success stories and covers some of the leading and emerging software companies within each category, both public and private. Industry examples are taken from a variety of major corporations in verticals, including communications and content, consumer and industrial products, financial services, health care, high-tech, and government. After coverage of the value proposition of the specific technology in terms of business scenarios and strengths and weaknesses, each chapter concludes by making strategy recommendations for how to exploit these technologies and calculate return on investment.
In Chapter 8 we look at how organizations should approach their emerging and disruptive technology strategy and how processes can be ...
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