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  Product Details
Publisher: O'Reilly Media
Release date: August 31, 2009
Language: English
Product Dimensions: 9.1 inches x 7 inches x 0.7 inches; 1.2 pounds
Shipping Weight: 14.4 ounces
Number of Pages: 336 pages ...

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  Product Description
Product Description
Mobile Design and Development by Brian Fling is a start to finish guide for designing and building mobile apps regardless of experience, device or platform. Brian took on the daunting challenge to write the mobile guide missing from bookshelves. As Brian describes it "this is a book that teaches people how to cook, not a collection of recipes." Since its release the book has been incredibly well received. It has being described as a "must have" by many experts in the mobile community. The 16 chapters, and 85,000 words within the book have helped thousands understand and dive into mobile.
The first half is a crash course in the mobile ecosystem: how to develop a strategy, address the mobile context--even how to decide which of the multiple mobile application types is best for you, and finally, how to create a user experience for it. The second half is focused on using these principles to make a mobile website or web app.
Mobile Design and Development is a comprehensive resource covering all aspects of the mobile ecosystem. The book covers a great number of topics, however each are described in practical and common sense way—making easy for anyone at any technical level to understand the inner working of the mobile medium.
A Brief History of Mobile
The Mobile Ecosystem
Why Mobile?
Designing for Context
Developing a Mobile Strategy
Types of Mobile Applications
Mobile Application Medium Types
Mobile Application Media Matrix
Mobile Information Architecture
Mobile Design
The Elements of Mobile Design
Mobile Design Tools
Mobile Web Apps Versus Native Applications
When to Make a Native Application
When to Make a Mobile Web Application
Mobile 2.0
Mobile Web Development
Mobile Markup
Mobile CSS: Cascading Style Sheets
Mobile JavaScript
iPhone Web Apps
iPhone Markup
iPhone CSS
iPhone Javascript
Creating a Mobile Web App
Web Apps as Native Apps
Tools and Libraries
Adapting to Devices
Device Targeting
Full Adaptation
What Domain Do I Use?
Making Money in Mobile
Working with an App Store
Mobile Advertising
Supporting Devices
Device Testing
Desktop Testing
Usability Testing
The Future of Mobile
If you're a web designer, web developer, information architect, product manager, usability professional, content publisher, or an entrepreneur new to the mobile, Mobile Design and Development provides you with the knowledge you need to work with this rapidly developing technology.
About the Author

Brian Fling is the founder and Creative Director of pinch/zoom (pinchzoom.com)--a mobile design firm based in Seattle. Brian author of O'Reilly Media's Mobile Design and Development and has been an authority in the field of  in mobile user experience for over ten years. 

He has worked with some of the biggest companies in the world--like The New York Times, HSBC, ADP, BBC, Best Buy, PayPal, Delta and eHarmony--to design and build amazing mobile experiences.

Brian writes about mobile on his blog pinchzoom.com/fling



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