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Webster's New World College Dictionary, Fourth Edition (Book with CD-ROM) (Hardcover) best price


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Publisher: Webster's New World
Release date: May 7, 2004
Language: English
Product Dimensions: 10.1 inches x 7.5 inches x 2.2 inches; 4.3 pounds
Shipping Weight: 4.1 pounds
Number of Pages: 1736 pages ...

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Amazon.com Review
Is "legislator" pronounced with an "er" sound at the end or an "or"? Is the Jewish festival of lights spelled "Chanukah," "Hanuka," or "Hanukkah"? With Webster's New World College Dictionary, which promises to describe rather than prescribe, you can take your pick. The dictionary includes more than 150,000 entries, including brief biographical and geographical notes and useful drawings and diagrams (depictions of four kinds of buoys, for example). The guide to pronunciation and symbols is given on every other page, handy for those who don't like to refer to the inside cover each time they forget how to pronounce the sound of the schwa (of course, the guides on the inside and front covers are more extensive). Starred words refer to Americanisms, which number more than 11,000, such as "hornswoggle" and "Hopi" and "kitchenette." The definitions themselves are clear and simple and seldom have you scurrying to another page for a definition of the definition. Easy to use and understand, Webster's New World College Dictionary is a fine addition to any high school or college student's desk set. --Rebecca A. Staffel
Review
"This is, it goes without saying, a majestic publication." --Philip Howard (Wall Street Journal, August 23, 2005)
Product Description
THE MOST USEFUL AND AUTHORITATIVE DICTIONARY YOU CAN OWN—FOR YOUR DESK AND YOUR COMPUTER
Selected by the Associated Press, the Wall Street Journal, the New York Times, and other leading newspapers as their official dictionary of choice.

THE BEST DICTIONARY IN PRINT

Definitions That Set the Standard for Clarity

Up-to-Date Entries

Nearly 7,500 new entries reflecting changes in technology, society, world politics, and more.

Detailed Illustrations

Over 850 drawings, photographs, and maps.

Extensive Reference Information

Tables, charts, and lists of useful data plus important historical documents and a guide to punctuation.

Thousands of Geographical and Biographical Entries

The people and places that shape our world. Entries are part of the A-Z body of the dictionary, so they are easy to find.

Full-Color Atlas of the World

Detailed and up-to-date maps of the continents and countries of our world.

Notes, Examples, and Synonyms

The help you need to choose words precisely and avoid usage pitfalls.

The Definitive Guide to American English

More unique Americanisms—nearly 12,000—than any other college dictionary.

THE HARDEST WORKING

ELECTRONIC DICTIONARY AND THESAURUS

Sophisticated Word Search

Search for words or combinations of words. Display definitions, synonyms, or both. Find related words quickly.

Instant Word Help

Point to any word on the computer screen and bring up a definition —immediately.

Expanded Spell-Checking

Add thousands of new words to your spell-checker to enhance its usefulness and speed. The only

electronic dictionary that displays definitions while spell-checking.

System Requirements:

Windows® 95,98, ME, NT® 4.0, 2000, XP

IBM-compatible Pentium 100 or higher

8 MB RAM

20 MB hard disk space (Minimal installation);

140 MB (Full installation)

800 x 600 resolution 2x speed CD-ROM drive
From the Publisher
With over 163,000 entries offering the clearest definitions, Webster's New World College Dictionary is the Dictionary for the 21st Century.

Through decades of research, Webster's New World lexconigraphers have created a uniquely modern dictionary that serves as your trusted guide to contemporary usage. The rich history of our language is also traced through Americanisms and the most detailed etymologies of any American English dictionary. The result is a dictionary that helps you understand and use the language as no other dictionary can.

Webster's New World Dictionary and Thesaurus on CD-ROM gives instant access to thousands of definitions, synonyms, and antonyms for over 163,00 entries.

The CD works with all Microsoft Windows 95 and 98 applications, helps you find the right word fast while you are working. It also lets you add notes to definitions, customizing them to your needs.

Point and click for a definition or synonym of any word on screen!

Expand your spell-checker to recognize business terms, place names, technology terms, and thousands of new words!

Find the right word, even if you can't spell it with the bonus Misspeller's Dictionary!
From the Inside Flap
The Most Useful College Dictionary You Can Own

Published at the turn of the new century, the Fourth Edition of Webster's New World College Dictionary represents the finest linguistic scholarship, years of dedicated effort, and unswerving commitment to information that is clear and readable, precise, up to date, and reliable.

Through decades of research, Webster's New World lexicographers have created a uniquely modern dictionary that serves as your trusted guide to contemporary usage. The rich history of our language is also traced through Americanisms and the most detailed etymologies of any American English dictionary. The result is a dictionary that helps you understand and use the language as no other dictionary can.

Added to this is supplemental reference material that provides a wealth of information not found in any other college-level dictionary, including a full-color atlas of the world, rules of punctuation, geographical tables, scientific and measurement charts, the Declaration of Independence, the Constitution of the United States, and more.

The Ultimate Electronic Dictionary and Thesaurus

Webster's New World® Dictionary and Thesaurus on CD-ROM gives instant access to thousands of definitions, synonyms, and antonyms for over 163,000 entries.

Works with all Microsoft Windows® 95 and 98 applications.
Helps you find the right word fast, while you're working.
Lets you add notes to definitions, customizing them to your needs.
Point and click for a definition or synonym of any word on screen.

Expand your spell-checker to recognize business terms, place names, and thousands of new words.

Find the right word, even if you can't spell it, with the bonus Misspeller's Dictionary.
From the Back Cover
THE MOST USEFUL AND AUTHORITATIVE DICTIONARY YOU CAN OWN–OVER 163,000 ENTRIES

Selected by the Associated Press, The Wall Street Journal, The New York Times, and other leading newspapers as their official dictionary of choice.

Up-to-Date Entries for Today’s World

Nearly 7,500 new entries bring meaning and understanding to changes in lifestyles, technology, medicine, society, world politics and cultures, and more.

Over 850 Illustrations, Photographs, and Maps

Important people, places, objects, and concepts are clearly illustrated to help you recognize and identify them.

Expanded Reference Information with a Four-Color World Atlas

Numerous tables, charts, and lists provide a handy reference to geographical and other useful data. Special sections also include important historical documents, a guide to punctuation, and full-color maps of the world.

Thousands of Geographical and Biographical Entries

The people and places that shape our worldview are fully covered. Entries are part of the A-Z body of the dictionary, so they are easy to find. Many entries include maps or photographs.

Helpful Notes, Examples, and Synonyms

To help you choose words precisely, usage notes give important cautions and explanations. Examples put words into meaningful context. Synonym notes list related words and distinguish among their meanings.

Easy to Read and Use

Each page is designed so you don’t have to work to find the information you want.

The Definitive Guide to American English

Webster’s New World College Dictionary includes more unique Americanisms – more than 12,000 – than any other college dictionary. Its crisp, dynamic defining style is itself uniquely American.




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Merriam-Webster Children's Dictionary (Hardcover) best deal


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Reading Level: Ages 4-8
Publisher: DK CHILDREN
Release date: June 16, 2008
Language: English
Product Dimensions: 10.1 inches x 8.3 inches x 2.2 inches; 6.2 pounds
Shipping Weight: 5.85 pounds ...

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Amazon.com Review
In evaluating a children's dictionary, there are two test words we always check first: "e-mail" and "iguana." After all, if "e-mail" doesn't appear in a dictionary, how up-to-date can it be? And iguanas, well, what kid doesn't want to read all about this "very large tropical American lizard with a ridge of tall scales along its back"? We are happy to report that this fine dictionary is above and beyond our gold standard. Not only are there definitions for each of the test words, there are illustrations for each, as well! This 912-page illustrated dictionary is packed with great information, including world maps on the inside covers, an easy-to-use how-to guide, and a reference section with facts and maps of the continents, pictures of flags from countries around the world, U.S. presidents and vice presidents, pronunciation guides, signs and symbols, and lots more. Sandwiched between this wealth of facts and figures are 846 pages of definitions with DK's trademark crisp, clear photographs illustrating many of the words. One of the handiest features in this volume is the multicolored alphabet running down the outer edges of every single page, with the featured letter highlighted for easy reference when flipping through. So get out there and e-mail all your iguana friends about this terrific reference guide! (Ages 9 to 12) --Emilie Coulter
From School Library Journal
Grade 2–5—Including a reference guide to letter pronunciation at the bottom of each spread, this work also includes an alphabet locator on the side of each page. Clear guide words and extensive use of cross-references enable users to locate definitions and synonyms. Clearly captioned color photographs and some drawings, including the relevant definition as needed, bring the entries to life. Homographs are identified, and word histories are included throughout, adding to the interest level of the work. Each definition includes examples, and guidance such as variant spellings and usage labels ("often cap") are provided where necessary. A closing reference section includes a spread for each continent, color images of the flags of the world and of U.S. states, significant data on each state, a chronological listing of U.S. presidents and vice presidents, and common abbreviations. The book concludes with a listing of signs and symbols and a comprehensive index to all pictures in the work. The clear, easy-to-read print and bright pictures of varied type and source make this work easy for second or third graders to use, while fourth and fifth graders will appreciate the depth of the entries.—Sara Rofofsky Marcus, Yeshiva Har Torah, Little Neck, NY
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From Booklist
This is a collaborative effort, with design and images from DK and text based on Merriam-Webster’s Elementary Dictionary. Some definitions include variant spellings, usage notes and labels, example phrases, and synonym and word-history paragraphs. Parts-of-speech labels are abbreviated. In familiar DK fashion, sidebars illustrate groups of terms, such as examples of dinosaurs and different kinds of cheese. The reference section has a couple of pages on each continent plus information on flags; U.S. states, presidents, and vice presidents;  standard abbreviations (most of the comparable dictionaries include these in their A-Z sequence), and pronunciations for place-names. Grades 3-6. --Mary Ellen Quinn
Product Description
This is a fully updated edition of the extremely popular Children's Dictionary. Now with more than 35,000 entries, this edition has updated definitions, images, and details; plus 2,000 additional words and 900 additional images.



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iPhone: The Missing Manual, 4th Edition (Paperback) reviews


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Publisher: Pogue Press
Release date: August 31, 2010
Language: English
Product Dimensions: 9 inches x 6 inches x 0.9 inches; 1.5 pounds
Shipping Weight: 1.59 pounds
Number of Pages: 448 pages ...

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Product Description
With multitasking and more than a 100 other new features, iPhone 4.0 is a real treat, cooked up with Apple's traditional secret sauce of simplicity, intelligence, and whimsy. iPhone: The Missing Manual gives you a guided tour of everything the new iPhone has to offer, with lots of tips, tricks, and surprises. Learn how to make calls and play songs by voice control, take great photos, keep track of your schedule, and much more with complete step-by-step instructions and crystal-clear explanations by iPhone master David Pogue.

Whether you have a brand-new iPhone, or want to update an earlier model with the iPhone 4.0 software, this beautiful full-color book is the best, most objective resource available.

Use it as a phone -- learn the basics as well as time-saving tricks and tips for contact searching, texting, and more
Treat it as an iPod -- master the ins and outs of iTunes, and listen to music, upload and view photos, and fill the iPhone with TV shows and movies
Take the iPhone online -- make the most of your online experience to browse the Web, read and compose email, use social networks, or send photos and audio files
Go beyond the iPhone -- learn how to use the App Store, and how to multitask between your apps, organize them in folders, and read ebooks in iBooks
Unlock the full potential of your iPhone -- with the book that should have been in the box.About the Author
David Pogue, Yale '85, is the weekly personal-technology columnist for the New York Times and an Emmy award-winning tech correspondent for CBS News. His funny tech videos appear weekly on CNBC. And with 3 million books in print, he is also one of the world's bestselling how- to authors. In 1999, he launched his own series of amusing, practical, and user-friendly computer books called Missing Manuals, which now includes 100 titles.




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Mobile Design and Development: Practical concepts and techniques for creating mobile sites and web apps (Animal Guide) (Paperback) top price


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  Product Details
Publisher: O'Reilly Media
Release date: August 31, 2009
Language: English
Product Dimensions: 9.1 inches x 7 inches x 0.7 inches; 1.2 pounds
Shipping Weight: 14.4 ounces
Number of Pages: 336 pages ...

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Product Description
Mobile Design and Development by Brian Fling is a start to finish guide for designing and building mobile apps regardless of experience, device or platform. Brian took on the daunting challenge to write the mobile guide missing from bookshelves. As Brian describes it "this is a book that teaches people how to cook, not a collection of recipes." Since its release the book has been incredibly well received. It has being described as a "must have" by many experts in the mobile community. The 16 chapters, and 85,000 words within the book have helped thousands understand and dive into mobile.
The first half is a crash course in the mobile ecosystem: how to develop a strategy, address the mobile context--even how to decide which of the multiple mobile application types is best for you, and finally, how to create a user experience for it. The second half is focused on using these principles to make a mobile website or web app.
Mobile Design and Development is a comprehensive resource covering all aspects of the mobile ecosystem. The book covers a great number of topics, however each are described in practical and common sense way—making easy for anyone at any technical level to understand the inner working of the mobile medium.
A Brief History of Mobile
The Mobile Ecosystem
Why Mobile?
Designing for Context
Developing a Mobile Strategy
Types of Mobile Applications
Mobile Application Medium Types
Mobile Application Media Matrix
Mobile Information Architecture
Mobile Design
The Elements of Mobile Design
Mobile Design Tools
Mobile Web Apps Versus Native Applications
When to Make a Native Application
When to Make a Mobile Web Application
Mobile 2.0
Mobile Web Development
Mobile Markup
Mobile CSS: Cascading Style Sheets
Mobile JavaScript
iPhone Web Apps
iPhone Markup
iPhone CSS
iPhone Javascript
Creating a Mobile Web App
Web Apps as Native Apps
Tools and Libraries
Adapting to Devices
Device Targeting
Full Adaptation
What Domain Do I Use?
Making Money in Mobile
Working with an App Store
Mobile Advertising
Supporting Devices
Device Testing
Desktop Testing
Usability Testing
The Future of Mobile
If you're a web designer, web developer, information architect, product manager, usability professional, content publisher, or an entrepreneur new to the mobile, Mobile Design and Development provides you with the knowledge you need to work with this rapidly developing technology.
About the Author

Brian Fling is the founder and Creative Director of pinch/zoom (pinchzoom.com)--a mobile design firm based in Seattle. Brian author of O'Reilly Media's Mobile Design and Development and has been an authority in the field of  in mobile user experience for over ten years. 

He has worked with some of the biggest companies in the world--like The New York Times, HSBC, ADP, BBC, Best Buy, PayPal, Delta and eHarmony--to design and build amazing mobile experiences.

Brian writes about mobile on his blog pinchzoom.com/fling



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The Unofficial Guide to New York City (Unofficial Guides) (Paperback) best deal


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  Product Details
Publisher: Wiley
Release date: April 19, 2010
Language: English
Product Dimensions: 5.1 inches x 1 inches x 8 inches; 14.4 ounces
Shipping Weight: 14.4 ounces
Number of Pages: 480 pages ...

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Product Description
New York City reached record levels of tourists and tourism in 2008 hosting 47 million visitors, including 9.8 million visitors traveling from abroad, also a record.  (nbcnewyork.com)
Forbes Traveler includes New York City with high honors on so many of its travel ranking and categories including: America's 30 Most Visited Cities; World's Most Stunning Skylines; Best Guided City Walking Tours; World's Best Party Cities; America's Best Street Food; Most Bike Friendly Cities; Top 10 Shopping Districts; and Sexiest Rooftop Bars.   
The Unofficial Guide to New York gives honest opinionated streetwise advice to help experience the vast variety of New York City experiences available for every taste and budget. 

From the Publisher
The renowned Unofficial Guides are trusted by millions of readers. No other series offers such candid evaluations; every hotel and attraction is rated and ranked by a team of unbiased inspectors, so readers can be sure they're spending their time and money wisely.
Each guide features detailed descriptions of a wide range of hotels and restaurants in all price categories, with all the details pulled out so they're extremely easy to scan. Readers love the rating system used to objectively evaluate attractions, hotels, and restaurants. Handy charts demonstrate how each place stacks up against the competition. There's a wealth of information -- enough to satisfy even the most compulsive planner.

Each Unofficial Guide is tailored to provide convenience and insider advice on the destination it covers, and addresses the needs of everyone from families to business travelers. Also included are accurate maps, plus detailed information on shopping, nightlife, sports, and more.
From the Back Cover
Five Great Features and Benefits offered ONLY by The Unofficial Guide®:

How to plan a trip that's safe and fun, with tips for packing and scheduling

How to get the best prices on Broadway tickets and how to get into your favorite TV show

How to pick accommodations, from hotels to B&Bs, plus tips on getting the best deal

How to find the right restaurant for every taste and budget

What to see (and what to skip) from Central Park to the Statue of Liberty and from the Battery to BrooklynAbout the Author
EVE ZIBART has written more about dining, entertainment, travel, and lifestyles than most people experience in a lifetime. In her early years as the pop-music-and-culture reporter for the (Nashville) Tennessean and then the Washington Post, Eve quickly exhibited a flair for scene and sensory detail. She rapidly moved through the ranks of the Post as a feature writer and spent her last ten years there as restaurant critic. She now freelances for BookPage and Washingtonian and has written for Cosmopolitan, Four Seasons, Town & Country, and Playboy. Given an amazing ability to turn 24 hours into 30, Eve has found time to author several books, including The Ethnic Food Lover’s Companion; The Eclectic Gourmet Guide to Washington, D.C.; The Unofficial Guide to New Orleans; The Unofficial Guide to Walt Disney World for Grown-Ups; and Inside Disney: The Incredible Story of Walt Disney World and the Man Behind the Mouse.
LEA LANE is a hotel maven, having visited and researched thousands of rooms around the world—including in the Big Apple—for many guidebooks and trade publications, such as Birnbaum’s United States and STAR Service, the premier travel-agent reference. Lea has also been a columnist for Gannett Suburban Newspapers, a television travel and lifestyle reporter, and managing editor of the newsletter Travel Smart. She is a major contributor to guidebooks about Greece, Naples, the Amalfi Coast, and Belgium. Her book Solo Traveler: Tales and Tips for Great Trips, and her Web site, www.sololady.com, make her an expert on solo travel.

AARON STARMER is a writer and editor who has worked, dined, and played in New York City for more than ten years. Along with his wife, Catharine Wells, and his brother, Tim Starmer, he is coauthor of the guidebook The Best in Tent Camping: New York State (Menasha Ridge Press). His first novel, DWEEB, was published in 2009. A humorous adventure for the young and nerdy, it is set across the Hudson River from Manhattan, in the land of New Jersey.




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Get Seen: Online Video Secrets to Building Your Business (New Rules Social Media Series) (Hardcover) special offers


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Publisher: Wiley
Release date: January 12, 2010
Language: English
Product Dimensions: 9.3 inches x 6.3 inches x 1.2 inches; 1.2 pounds
Shipping Weight: 1.05 pounds
Number of Pages: 323 pages ...

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Product Description
The era of online video has arrived—now make it work for your business
In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and brand promotion as well as customer engagement. So how do you want to fit into the new online video universe?

The must-have guide, Get Seen by Steve Garfield, the "Paul Revere of video blogging," offers a quick and complete toolkit to get you up to speed on the latest that online video and related media have to offer.

Examines success stories of how companies have used online video
Presents a series of plans and tools that businesses can follow as they expand onto the social web
Provides clear step by step directions on how to record, edit, and export videos, where to post them, how to build a community around their content, and what to do to increase views by making it go viral
If you're ready to take full advantage of online video's many benefits, Get Seen is the one resource you need.
From the Back Cover
Use online video to Get Seen and drive your business to new heights

The new rules of social media are constantly changing. The world of online video is exploding. Hollywood is getting into the game, professional actors and writers are joining in, and independent producers are finding their niche. Now, companies are wide awake to the new opportunity that video presents for product and brand promotion, as well as long-term customer engagement.

Are you paying attention? Are you getting your business seen?

In Get Seen, online video maven Steve Garfield offers a quick and complete toolkit that shows you how to get the massive exposure that online video can give your business. Want proof? Look inside for:

Real case studies of businesses using video to boost exposure and grow sales
Tools and strategies for expanding your business into the social Web
Simple step-by-step guidelines and clever ideas for recording, editing, and exporting video
Tips on building a community around your content, increasing your views and your exposure, and getting your content to go viral
Video is the ideal way to tell your story, which leads to more business.If you're ready to take full advantage of the newest resource in thesocial media arsenal, Get Seen is the guidebook you need.

"Steve Garfield is hilariously awesome. He gave us timely advice when we started our videoblog, and now he's put that advice and more into this ridiculously thorough guide."
—JIMMY FALLON, Late Night with Jimmy Fallon
About the Author
Steve Garfield works with and advises Fortune 500 brands, such as AT&T, Kodak, Nokia, and Panasonic, and media outlets CBS, NBC, and PBS. Nationally featured on CNN, Garfield is the Boston correspondent for the pioneering video podcast Rocketboom and a longtime video blogging expert. He lectures on new media at Boston University, Northeastern, and Emerson College. Garfield also serves as an advisor to many of the Web's early video startups. For more information, please visit: stevegarfield.com/getseen




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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (Hardcover) best offers


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  Product Details
Publisher: Crown Business
Release date: September 13, 2011
Language: English
Product Dimensions: 5.7 inches x 1.1 inches x 8.6 inches; 1 pounds
Shipping Weight: 1 pounds
Number of Pages: 336 pages ...

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Review
"Eric has created a science where previously there was only art.  A must read for every serious entrepreneur—and every manager interested in innovation."
—Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc. and Netscape

“This book should be mandatory reading for entrepreneurs, and the same goes for managers who want better entrepreneurial instincts. Ries’s book is loaded with fascinating stories—not to mention countless practical principles you’ll dearly wish you’d known five years ago.” —Dan Heath, co-author of Switch and Made to Stick

“Ries shows us how to cut through the fog of uncertainty that surrounds startups. His approach is rigorous; his prescriptions are practical and proven in the field. The Lean Startup will change the way we think about entrepreneurship.  As startup success rates improve, it could do more to boost global economic growth than any management book written in years.” —Tom Eisenmann, Professor of Entrepreneurship, Harvard Business School
 
“The Lean Startup is the book whose lessons I want every entrepreneur to absorb and apply.  I know of no better guide to improve the odds of a startup's success."
—Mitchell Kapor, Founder, Lotus Development Corp.
 
"At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business."
—Dustin Moskovitz, co-founder of Facebook and Asana
 
“Ries' splendid book is the essential template to understand the crucial leadership challenge of our time: initiating and managing growth!” —Warren Bennis, Distinguished Professor of Business, University of Southern California and author of the recently published, Still Surprised: A Memoir of a Life in Leadership.
 
"The Lean Startup isn't just about how to create a more successful entrepreneurial business, it's about what we can learn from those businesses to improve virtually everything we do. I imagine Lean Startup principles applied to government programs, to healthcare, and to solving the world's great problems.  It's ultimately an answer to the question 'How can we learn more quickly what works, and discard what doesn't?'"
— Tim O'Reilly, CEO O'Reilly Media
 
“Eric Ries unravels the mysteries of entrepreneurship and reveals that magic and genius are not the necessary ingredients for success but instead proposes a scientific process that can be learnt and replicated. Whether you are a startup entrepreneur or corporate entrepreneur there are important lessons here for you on your quest toward the new and unknown.”  —Tim Brown, CEO of IDEO
 
“The roadmap for innovation for the 21st century. The ideas in The Lean Startup will help create the next industrial revolution.” —Steve Blank, lecturer, Stanford University, U.C. Berkeley Haas Business School
 
"The key lesson of this book is that start-ups happen in the present—that messy place between the past and the future where nothing happens according to PowerPoint. Ries's ‘read and react’ approach to this sport, his relentless focus on validated learning, the never-ending anxiety of hovering between ‘persevere’ and ‘pivot’, all bear witness to his appreciation for the dynamics of entrepreneurship."  —Geoffrey Moore, Author, Crossing the Chasm
 
"If you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book.  If you are just curious about entrepreneurship, read this book.  Starting Lean is today's best practice for innovators.  Do yourself a favor and read this book." —Randy Komisar, founding director of TiVo and author of the bestselling The Monk and the Riddle
 
“How do you apply the 50 year old ideas of Lean to the fast-paced, high uncertainty world of Startups? This book provides a brilliant, well-documented, and practical answer. It is sure to become a management classic.” —Don Reinertsen, author of The Principles of Product Development Flow
 
“The Lean Startup is a foundational must-read for founders, enabling them to reduce product failures by bringing structure and science to what is usually informal and an art.  It provides actionable ways to avoid product-learning mistakes, rigorously evaluate early signals from the market through validated learning, and decide whether to persevere or to pivot, all challenges that heighten the chance of entrepreneurial failure.” —Professor Noam Wasserman, Harvard Business School
 
“One of the best and most insightful new books on entrepreneurship and management I’ve ever read.  Should be required reading not only for the entrepreneurs that I work with, but for my friends and colleagues in various industries who have inevitably grappled with many of the challenges that The Lean Startup addresses.”  —Eugene J. Huang, Partner, True North Venture Partners
 
"What would happen if businesses were built from the ground up to learn what their customers really wanted? The Lean Startup is the foundation for reimagining almost everything about how work works. Don't let the word startup in the title confuse you. This is a cookbook for entrepreneurs in organizations of all sizes." —Roy Bahat, President, IGN Entertainment
 
“Every founding team should stop for 48 hours and read Lean Startup. Seriously stop and read this book now.” —Scott Case, CEO Startup America Partnership
 
“In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” —Ken Blanchard, coauthor of The One Minute Manager® and The One Minute Entrepreneur

“Every entrepreneur responsible for innovation within their organization should read this book. It entertainingly and meticulously develops a rigorous science for the innovation process through the methodology of “lean thinking”.  This methodology provides novel and powerful tools for companies to improve the speed and efficiency of their innovation processes through minimum viable products, validated learning, innovation accounting, and actionable metrics. These tools will help organizations large and small to sustain innovation by effectively leveraging the time, passion, and skill of their talent pools.” —Andrea Goldsmith, professor of Electrical Engineering at Stanford University, and cofounder of several startups
 
“Business is too important to be left to luck.  Eric reveals the rigorous process that trumps luck in the invention of new products and new businesses.  We've made this a centerpiece of how teams work in my company . . . it works!  This book is the guided tour of the key innovative practices used inside Google, Toyota, and Facebook, that work in any business.” —Scott Cook, Founder and Chairman of the Executive Committee, IntuitProduct Description
Most startups fail. But many of those failures are preventable.  The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively.  Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.About the Author
ERIC RIES is an entrepreneur and author of the popular blog Startup Lessons Learned. He co-founded and served as CTO of IMVU, his third startup,  and has had plenty of startup failures along the way. He is a frequent speaker at business events, has advised a number of startups, large companies, and venture capital firms on business and product strategy, and is an Entrepreneur-in-Residence at Harvard Business School. His Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, the Harvard Business Review, the Huffington Post, and many blogs. He lives in San Francisco.




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Google Income: How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business With Google (Paperback) best seller


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  Product Details
Publisher: Atlantic Publishing Company (FL)
Release date: November 2008
Language: English
Product Dimensions: 8.8 inches x 5.9 inches x 1.2 inches; 1.3 pounds
Shipping Weight: 1.3 pounds
Number of Pages: 504 pages ...

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Product Description
Google is the largest internet company in the world. In the 2006 fiscal year, they managed to generate more than $6 billion in profit and more than 90% of that income is generated through the use of their advertising program AdWords, a program that paid out more than $3 billion in the same year to advertising partners. The opportunity to make money with Google is so great that entire companies have been built around working with the search and advertising giant and if you are properly situated, you can tap into that market and start generating your own massive profits. There are dozens of ways to start making money with Google and because of its digital nature, anyone can do it from anywhere in the world. This book leaves absolutely no stone unturned in cataloging for you every possible method through which you can generate and maintain steady income streams through the world s largest search engine. Starting with a fundamental discussion of why your online business is different from any form of business ever run in history, you will learn everything you need to know to use Google to create and run your business online. Google s ample supply of tools in the form of Google Base will allow you to list, promote, and sell products that will provide you the foundation of a solid business and this book will walk you through the process of utilizing that service. You will learn how to utilize Google Base to list a single item at a time, or to create an entire store front. You will learn how to tap into Google s API and create your own high quality, customized storefront that is unlike anything you have worked with before. Learn how to use your own XML and spreadsheet files for quick product descriptions and a streamlined interface while taking advantage of Google s dozens of different posting categories such as Housing, Vehicles, Services, Jobs, and Vacation Rentals. You will learn how craft a winning listing, utilizing the right balance of carefully selected information, well placed imagery, and the right target audience. You will learn how to optimize your postings to work in tandem with your websites and to rank highly in Google's most up to date search algorithm. You will also learn how to start implementing Google's swarm of services such as YouTube, Blogger, Orkut, and Gmail to promote and build your business across multiple social and interactive web platforms, drawing traffic and attention from every corner of the web. With the help of web and business experts and many in-depth interviews, we have compiled chapter after chapter of advice that will guide you through the process of understanding the inner workings of Google's business and advertising opportunities, as well as how you can best market your business within those tools. A special chapter is included to guide you through the tricky labyrinth of mistakes that can actually hurt you when selling and marketing through Google, ensuring that you consistently make the most of your postings and marketing efforts. For any business, new or old, looking to the Internet as a tool, this book is an essential resource to help you make money, take advantage of Google's countless resources, and stay on top of the multi-billion dollar Ecommerce industry.



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Publisher: Course Technology
Release date: January 28, 2009
Language: English
Item Weight: 0.5 ounces
Shipping Weight: 2.56 pounds
Number of Pages: 522 pages ...

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"Get Synched!" It's all about students and instructors tuning in to each other. And technology makes it possible. New Perspectives on Computer Concepts 2010 is the only computer concepts product with a fully integrated and truly interactive teaching and learning environment. The printed book, companion Web site, interactive BookOnCD, and WebTrack assessment help instructors and students work synchronously to understand and apply technology in their personal and professional lives.



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Publisher: SitePoint
Release date: June 29, 2011
Language: English
Product Dimensions: 10 inches x 8 inches x 0.7 inches; 1.5 pounds
Shipping Weight: 1.4 pounds
Number of Pages: 300 pages ...

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Product Description
Build Mobile Websites and Apps for Smart Devices is a practical guide for front-end web designers and developers. You’ll discover a fun and fresh approach to mobile web design and development, with enormous scope for opportunity.

Mobile web development is changing rapidly, with a greater emphasis on modern touch-screen smartphones. By following the advice in this book, you can be sure you’re learning the skills you need to make the most of this new technology.

You’ll learn how to:

Design effective interfaces for modern devices
Use HTML5 and CSS3 to build fast, responsive layouts that look great on every device
Use JavaScript to create a native feel with transitions, touch and swipe events, animations, and more
Introduces PhoneGap and shows readers how to add native functionally to their web app with ease
Leverage APIs to take advantage of built-in device functionality
Use PhoneGap to turn your web app into a native app for iOS, Android, BlackBerry, and other platforms—and sell it online
And lots more...About the Author
Sporting a Masters in Information Technology and a lifetime of experience on the Web of Hard Knocks, Earle Castledine (aka Mr Speaker) holds an interest in everything computery. Raised in the wild by various 8-bit home computers, he settled in the Internet during the mid-nineties and has been living and working there ever since.

A Senior Systems Analyst and JavaScript flâneur, he is equally happy in the muddy pits of .NET code, the dense foliage of mobile apps and games, and the fluffy clouds of client-side interaction development.

As co-creator of the client-side opus TurnTubelist, as well as countless web-based experiments, Earle recognizes the Internet not as a lubricant for social change but as a vehicle for unleashing frivolous ECMAScript gadgets and interesting time-wasting technologies.

Myles Eftos is a Perth-based web developer that jumped on the Rails express and never looked back. He is the event co-ordinator for the Australian Web Industry Assocation which explains why most of their events are at the pub near his house.Myles Eftos is a Perth-based web developer that jumped on the Rails express and never looked back. He is the event co-ordinator for the Australian Web Industry Assocation which explains why most of their events are at the pub near his house.

Max Wheeler An interaction designer with a passion for emerging technologies, Max believes interactive media should function as beautifully as it looks. His attention to detail, along with his appreciation for aesthetic and user experience, give him the foundation for crafting engaging and usable web experiences. Since joining Icelab in early 2007 Max has worked with the Icelab team on projects across the web, print and television, for clients in government, retail, education and engineering.




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iPhone: The Missing Manual (Paperback) best offers


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Publisher: Pogue Press
Release date: December 29, 2011
Language: English
Item Weight: 1.9 pounds
Shipping Weight: 1.85 pounds
Number of Pages: 544 pages ...

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Product Description
With the iOS5 software and the new iPhone 4S device, Apple has another world-class hit on its hands. This sleek, highly refined pocket computer comes with everything—cellphone, iPod, Internet, camcorder—except a printed manual. Fortunately, David Pogue is back with the latest edition of his witty, crystal-clear, colorful guide: the world's most popular iPhone book.

Use it as a phone. Learn the basics as well as time-saving tricks and tips for contact searching by voice, texting, and more.
Manage your stuff in the cloud. Sync and back up your contacts and media across all of your devices with iCloud.
Get things done. Ask Siri to send reminders, place calls, and more.
Master notifications. Use the Notification Center to find missed messages, calendar invitations, friend requests, and more.
Connect with other iPhone owners. Send unlimited iMessages to friends, family, and colleagues who are also running iOS5.
Treat it as an iPod. Master the ins and outs of iTunes, and listen to music, upload and view photos, and fill the iPhone with TV shows and movies.
Take the iPhone online. Make the most of your online experience to browse the Web, read and compose email, use social networks, or send photos and audio files.
Go beyond the iPhone. Learn how to use the App Store, and how to multitask between your apps, organize them in folders, and read ebooks in iBooks.

Whether you have a brand-new iPhone or want to update an earlier model with the iOS5 software, this beautiful full-color book is the best, most objective resource available.

About the Author
David Pogue, Yale '85, is the weekly personal-technology columnist for the New York Times and an Emmy award-winning tech correspondent for CBS News. His funny tech videos appear weekly on CNBC. And with 3 million books in print, he is also one of the world's bestselling how- to authors. In 1999, he launched his own series of amusing, practical, and user-friendly computer books called Missing Manuals, which now includes 100 titles.




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Publisher: Course Technology
Release date: December 22, 2008
Language: English
Item Weight: 3.6 pounds
Shipping Weight: 3.8 pounds
Number of Pages: 795 pages ...

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Product Description
"Get Synched!" Learning takes place when students and instructors can effectively connect and communicate, and technology makes it possible. NEW PERSPECTIVES ON COMPUTER CONCEPTS 2010 is the only guide to computer concepts that creates a fully integrated and truly interactive teaching and learning environment. The printed book, companion Web site, interactive BookOnCD with multimedia, and WebTrack assessment tool help instructors and students work in sync to explore, understand, and apply computer technology in their personal and professional lives.



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  Product Details
Publisher: W. W. Norton & Company
Release date: April 2001
Language: English
Product Dimensions: 9.2 inches x 6.1 inches x 1.2 inches; 1.4 pounds
Shipping Weight: 14.4 ounces
Number of Pages: 416 pages ...

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Amazon.com Review
J.R. McNeill, a professor of history at Georgetown University, visits the annals of the past century only to return to the present with bad news: in that 100-year span, he writes, the industrialized and developing nations of the world have wrought damage to nearly every part of the globe. That much seems obvious to even the most casual reader, but what emerges, and forcefully, from McNeill's pages is just how extensive that damage has been. For example, he writes, "soil degradation in one form or another now affects one-third of the world's land surface," larger by far than the world's cultivated areas. Things are worse in some places than in others; McNeill observes that Africa is "the only continent where food production per capita declined after 1960," due to the loss of productive soil. McNeill's litany continues: the air in most of the world's cities is perilously unhealthy; the drinking water across much of the planet is growing ever more polluted; the human species is increasingly locked "in a rigid and uneasy bond with modern agriculture," which trades the promise of abundant food for the use of carcinogenic pesticides and fossil fuels.
The environmental changes of the last century, McNeill closes by saying, are on an unprecedented scale, so much so that we can scarcely begin to fathom their implications. We can, however, start to think about them, and McNeill's book is a helpful primer. --Gregory McNamee
From Publishers Weekly
Our profligate, fossil fuel-based civilization is ecologically unsustainable and creates perpetual environmental disturbance, says Georgetown University history professor McNeill, but he remains undecided as to whether humanity has entered a genuine, full-blown ecological crisis. Nevertheless, the evidence he presents in this comprehensive, balanced survey is alarming. Soil degradation now affects one-third of earth's land surface, though intensive fertilizer use and genetic engineering of crops have masked the ill effects. From Mexico City to Calcutta, from China to Africa, megacities choke on air pollution as economic development takes priority over other concerns. Acid rain has decimated lake and river life, crops and forests across Europe and North America. International in scope, McNeill's kaleidoscopic, textbookish history hops from Soviet phosphate mining in the Arctic to deforestation by white settlers in southern Africa, documenting the pollution of oceans and seas; the unchecked "harvesting" of fish and whales; environmentally influenced, disease-producing shifts in human-microbe relations; disruptive invasions by new species (sea lampreys in the Great Lakes, rabbits in Australia); and the massive impact on ecosystems resulting from urbanization, population growth, wars, oil spills, nuclear power accidents. McNeill's study underscores the mixed consequences of environmental and political decision making. For example, the Green Revolution fed additional millions, but it also promoted monoculture and strengthened landed elites in Asia and Latin America. The book closes with a capsule history of the environmental movement, gauging its successes and influence. This scientifically informed survey makes a useful resource for environmentalists, scholars, globalists, biologists, policy makers and concerned readers. 40 photos and 15 maps not seen by PW. (Apr.)
Copyright 2000 Reed Business Information, Inc.
From Library Journal
McNeill (history, Georgetown Univ.) offers a concise synthesis of humanity's relationship to and alteration of the environment during the 20th century. Divided into 12 chapters, each with a brief introduction and summary of the topics discussed therein, his volume examines Earth's lithosphere, pedosphere, atmosphere, hydrosphere, and biosphere. McNeill interprets the human impact on the earth politically, economically, and socially, noting that history and ecology cannot be separated, as each influenced the other. Whether it be defoliants used to fight a war in Vietnam, the construction of military-industrial complexes, or the production and consumption of consumer goods, the environmental damage was severe but not always irreversible. As a history of causes and consequences, McNeill's volume will be a welcome addition to environmental history collections and will appeal to the general reader who wants a quick overview.
-Patricia Ann Owens, Wabash Valley Coll., Mt. Carmel, IL
Copyright 2000 Reed Business Information, Inc.
Review
A brilliant, lapel-grabbing account of the last century's chaotic interplay between man and his world. -- Evening Standard [London]

Magisterial ....in its august overview. -- Bill McKibben, Boston Globe
Product Description
"Refreshingly unpolemical and at times even witty, McNeill's book brims with carefully sifted statistics and brilliant details."—Washington Post Book World

The history of the twentieth century is most often told through its world wars, the rise and fall of communism, or its economic upheavals. In his startling new book, J. R. McNeill gives us our first general account of what may prove to be the most significant dimension of the twentieth century: its environmental history. To a degree unprecedented in human history, we have refashioned the earth's air, water, and soil, and the biosphere of which we are a part. Based on exhaustive research, McNeill's story—a compelling blend of anecdotes, data, and shrewd analysis—never preaches: it is our definitive account. This is a volume in The Global Century Series (general editor, Paul Kennedy). 40 b/w photographs, 15 maps
About the Author
J. R. McNeill is professor of history at Georgetown University. He is the author of The Mountains of the Mediterranean World and other works.
From The Washington Post
Refreshingly unpolemical and at times even witty, McNeill's book brims with carefully sifted statistics and brilliant details.



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The Art of the App Store: The Business of Apple Development (Paperback) special offers


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Publisher: Wrox
Release date: December 6, 2011
Language: English
Shipping Weight: 1.2 pounds
Number of Pages: 304 pages
ISBN-10: 0470952784 ...

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A unique behind-the-scenes look at what makes an application succeed in the App Store
 
With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular—and profitable—application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share… to name a few.
Coverage includes:

• Setting Your Goals, Costs, and Expectations
• Researching the App Store Market
• Knowing Your Customer
• Plotting the Stages of Development
• Guidelines and Expectations for Developing Your App
• Creating Free and Freemium Apps
• Creating Paid and Premium Apps
• Adopting Apple's Approach
• Riding the Social Networking Wave
• Feedback, Maintaining, and Scaling

Open the vault to App Store success with this indispensable guide!From the Back Cover
Your one-stop shop for planning, creating, marketing, and maintaining your applications
It takes more than a great idea to succeed at iPhone and iPad app development.This indispensible guide provides an in-depth look into the perils and potential of the iPhone and iPad app landscape. The Art of the App Store presents tried and tested methods for competitive research, findingyour niche, understanding customer expectations, setting goals and milestones, and managing app development from concept to post-launch. You will find guidelines for developing and pricing your app using the most up-to-date trends, a plan for viral marketing using social networks, metric tracking, taking advantage of feedback, and much more.

The Art of the App Store:

Shows how the App Store has evolved and how to take advantage of the changes

Helps you identify potential costs and decide where to invest your time and money

Analyzes successful and unsuccessful apps, examines existing niches, andshows how to create successful hybrids

Compares the risks and rewards of free, freemium, and premium apps

Explains how to advertise and market your free and lite apps

Offers tried-and-true advice on marketing your apps through social networks

Demonstrates post-launch update strategies to maintain app awareness

Wrox books are crafted to make learning programming languages and technologies easier than you think, providing a structured, tutorial format that will guide you through all the techniques involved.
About the Author
Tyson McCann owns Nth Iterate, a game design and consulting company. As a freelance game design, social media, and user experience consultant, he has worked for major game companies including Sega, 3DO, the Tetris Company, Fisher-Price, and Funcom. His experience includes design and development on multiple iPhone apps, including a top-grossing, multiplayer game that can be found in the App Store Hall of Fame.




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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (Paperback) reviews


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  Product Details
Publisher: Wiley
Release date: August 30, 2011
Language: English
Product Dimensions: 9 inches x 6.4 inches x 1.1 inches; 1 pounds
Shipping Weight: 14.4 ounces
Number of Pages: 366 pages ...

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Amazon.com ReviewFrom the Author

Author David Meerman Scott
Forget What You Know About PR: The New Rules of Media Relations
If you’re still following the traditional PR methods, I'm sure you're finding that they are much less effective. To be much more successful, consider and use the new rules of media relations:• Non-targeted, broadcast pitches are spam.
• News releases sent to reporters in subject areas they don't cover are spam.
• Reporters who don't know you yet are looking for organizations like yours and products like yours- make sure they will find you on sites like Google and Technorati.
• If you blog, reporters who cover the space will find you.
• Pitch bloggers, because being covered in important blogs will get you noticed by mainstream media.
• When was the last news release you sent? Make sure your organization is busy.
• Journalists want a great online media room.
• Include video and photos in your online media room.
• Some (but not all) reporters love RSS feeds.
• Personal relationships with reporters are important.
• Don't tell journalists what your product does. Tell them how you solve customer problems.
• Follow journalists on Twitter to learn what interests them.
• Does a reporter have a blog? Read it. Comment on it. Track back to it (send a message whenever you blog about a subject that the reporter blogged about first).
• Before you pitch, read (or listen to or watch) the publication (or radio or TV show) you'll be pitching to.
Once you know what a reporter is interested in, send them an individualized pitch crafted for their needs. Product Description
David Meerman Scotts marketing bible has become a modern day business classic.
This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes:

A new introduction discussing recent changes to the world of marketing and PR
A brand new chapter on mobile marketing
An additional chapter on real-time marketing and PR
Updated information on how to measure the success of your campaigns
A range of new tools
Fresh case studies

From the Back Cover
Market to win with the third edition of this modern-day business classic!

The one-of-a-kind guide to the future of marketing is back with the very latest digital trends in marketing and PR. Learn new tools and techniques to communicate with buyers directly, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this pioneering guide offers actionable strategies that can be implemented immediately. In this new edition, author David Meerman Scott examines recent changes to the world of marketing and PR, including mobile marketing, new measurement tools, and fresh case studies. The New Rules of Marketing & PR once again brings you all the hottest insider tips so you can confidently market any product, service, or idea—for a fraction of the cost of traditional marketing and PR programs.

"You're not supposed to be able to do what David Meerman Scott is about to tell you in this book!"—Robert Scoble, coauthor of Naked Conversations, Scobleizer.com

"This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition."—Publishers Weekly (starred review)

"I've relied heavily on The New Rules of Marketing & PR as a core text for my New Media and Public Relations course at Boston University for the past six semesters. David's book is a bold, crystal-clear, and practical guide toward a new (and better) future for the profession."—Stephen Quigley, Boston University

"When I read The New Rules for the first time, it was a 'eureka' moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them."—Brian Halligan, CEO, HubSpot, and coauthor of Inbound Marketing

OVER A QUARTER MILLION COPIES IN PRINT IN MORE THAN 25 LANGUAGES
About the Author
DAVID MEERMAN SCOTT is the author of Real-Time Marketing & PR, World Wide Rave, Marketing Lessons from the Grateful Dead, and The New Rules of Marketing & PR. His books open people's eyes to the new realities of marketing and public relations. David's popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers directly and in real time.




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The Power Broker: Robert Moses and the Fall of New York (Paperback) best deal


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  Product Details
Publisher: Vintage
Release date: July 12, 1975
Language: English
Product Dimensions: 6.1 inches x 1.9 inches x 9.2 inches; 3.5 pounds
Shipping Weight: 3.6 pounds
Number of Pages: 1344 pages ...

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Review
"Surely the greatest book ever written about a city." --David Halberstam

"A masterpiece of American reporting. It's more than the story of a tragic figure or the exploration of the unknown politics of our time. It's an elegantly written and enthralling work of art." --Theodore H. White

"The most absorbing, detailed, instructive, provocative book ever published about the making and raping of modern New York City and environs and the man who did it, about the hidden plumbing of New York City and State politics over the last half-century, about the force of personality and the nature of political power in a democracy. A monumental work, a political biography and political history of the first magnitude." --Eliot Fremont-Smith, New York

"One of the most exciting, un-put-downable books I have ever read. This is definitive biography, urban history, and investigative journalism. This is a study of the corruption which power exerts on those who wield it to set beside Tacitus and his emperors, Shakespeare and his kings." --Daniel Berger, Baltimore Evening Sun

"Fascinating, every oversize page of it." --Peter S. Prescott, Newsweek

"A study of municipal power that will change the way any reader of the book hereafter peruses his newspaper." --Philip Herrera, Time

"A triumph, brilliant and totally fascinating. A majestic, even Shakespearean, drama about the interplay of power and personality." --Justin Kaplan

"In the future, the scholar who writes the history of American cities in the twentieth century will doubtless begin with this extraordinary effort." --Richard C. Wade, The New York Times Book Review

"The feverish hype that dominates the merchandising of arts and letters in America has so debased the language that, when a truly exceptional achievement comes along, there are no words left to praise it. Important, awesome, compelling--these no longer summon the full flourish of trumpets this book deserves. It is extraordinary on many levels and certain to endure." --William Greider, The Washington Post Book World

"Apart from the book's being so good as biography, as city history, as sheer good reading, The Power Broker is an immense public service." --Jane Jacobs

"Required reading for all those who hope to make their way in urban politics; for the reformer, the planner, the politician and even the ward heeler." --Jules L. Wagman, Cleveland Press
Product Description
One of the most acclaimed books of our time, winner of both the Pulitzer and the Francis Parkman prizes, The Power Broker tells the hidden story behind the shaping (and mis-shaping) of twentieth-century New York (city and state) and makes public what few have known: that Robert Moses was, for almost half a century, the single most powerful man of our time in New York, the shaper not only of the city's politics but of its physical structure and the problems of urban decline that plague us today.

In revealing how Moses did it--how he developed his public authorities into a political machine that was virtually a fourth branch of government, one that could bring to their knees Governors and Mayors (from La Guardia to Lindsay) by mobilizing banks, contractors, labor unions, insurance firms, even the press and the Church, into an irresistible economic force--Robert Caro reveals how power works in all the cities of the United States. Moses built an empire and lived like an emperor. He personally conceived and completed public works costing 27 billion dollars--the greatest builder America (and probably the world) has ever known. Without ever having been elected to office, he dominated the men who were--even his most bitter enemy, Franklin D. Roosevelt, could not control him--until he finally encountered, in Nelson Rockefeller, the only man whose power (and ruthlessness in wielding it) equalled his own.
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One of the most acclaimed books of our time, winner of both the Pulitzer and the Francis Parkman prizes, The Power Broker tells the hidden story behind the shaping (and mis-shaping) of twentieth-century New York (city and state) and makes public what few have known: that Robert Moses was, for almost half a century, the single most powerful man of our time in New York, the shaper not only of the city's politics but of its physical structure and the problems of urban decline that plague us today.

In revealing how Moses did it--how he developed his public authorities into a political machine that was virtually a fourth branch of government, one that could bring to their knees Governors and Mayors (from La Guardia to Lindsay) by mobilizing banks, contractors, labor unions, insurance firms, even the press and the Church, into an irresistible economic force--Robert Caro reveals how power works in all the cities of the United States. Moses built an empire and lived like an emperor. He personally conceived and completed public works costing 27 billion dollars--the greatest builder America (and probably the world) has ever known. Without ever having been elected to office, he dominated the men who were--even his most bitter enemy, Franklin D. Roosevelt, could not control him--until he finally encountered, in Nelson Rockefeller, the only man whose power (and ruthlessness in wielding it) equalled his own.



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The Wide Lens: A New Strategy for Innovation (Hardcover) top price


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  Product Details
Publisher: Portfolio Hardcover
Release date: March 1, 2012
Language: English
Item Weight: 1 pounds
Shipping Weight: 1.05 pounds
Number of Pages: 288 pages ...

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  Product Description
Review
"Ron Adner is a breakthrough thinker. He zooms out to see more clearly how -- and why -- some innovations take hold, and others do not. Adner's core insight is profound, that an innovation's success depends on its place in an entire ecosystem, and his concepts can help people turn inspired creativity into practical impact and market success. A significant contribution." (-Jim Collins, author of Good to Great co-author of Great by Choice )

"The Wide Lens will change the way you think about innovation. Adner shows why and how you must adapt your approach to innovation in today's interdependent world. This is highly useful reading for anyone whose success depends on collaboration." (-John Donahoe, President and CEO, eBay, former CEO, Bain & Company )

"The Wide Lens is an important new book on innovation. Ron correctly identifies the important challenge of recognizing market ecosystem and competitive strategies. His framework for innovation is contemporary, teachable and practical. Growth is today's big challenge. The Wide Lens will help big and small companies grow faster." (-Jeffrey R. Immelt, Chairman and CEO, General Electric Corporation )

"Engaging, insightful, and immensely practical. Success in today's economy requires mastery of your innovation ecosystems, and The Wide Lens is the definitive guidebook to this new landscape. Adner's innovative tools and insights will make your strategy more robust and your organization more effective." (-Kevin Sharer, Chairman and CEO, Amgen )

"''What is the big picture?'' This is a question that haunts every business strategist --- reflecting the fear that our analysis of the landscape has missed the larger threats or opportunities in front of us. Based on years of research and teaching, The Wide Lens gives a brilliant answer. Ron Adner describes the landscape of innovation in the most complete terms ever achieved. The arrival of this book is a major event for leaders everywhere." (-Adam Brandenburger, J.P. Valles Professor, NYU Stern School of Business, co-au )

"As Ron Adner makes crystal clear, when it comes to proliferating a successful innovation, "it takes a village!" And if you do not think about the needs of your co-innovators, or the chain of adopters that helps it get all the way into the hands of your end users, you are likely to find yourself stranded on the wrong side of a chasm, looking longingly at the customers that could have been yours." (-Geoffrey Moore, author of Crossing the Chasm, and Escape Velocity )
Product Description
How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail?

The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners -some visible, some hidden- deliver on their promises, too.

In The Wide Lens, innovation expert Ron Adner draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence.

A riveting study that offers a new perspective on triumphs like Amazon's e-book strategy and Apple's path to market dominance; monumental failures like Michelin with run-flat tires and Pfizer with inhalable insulin; and still unresolved issues like electric cars and electronic health records, The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success.

The Wide Lens will change the way you see, the way you think - and the way you win.About the Author
Ron Adner has spent the last decade studying the root cause of innovation success and failure. An award winning professor of strategy at the Tuck School of Business at Dartmouth College, and previously at INSEAD, he is a speaker and consultant to companies around the world. His writing has appeared in The Wall Street Journal, the Financial Times, Forbes, and the Harvard Business Review.



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